unit- 3 management as an science, ART AND PROFESSION
26:20
unit-7 CONSUMER BEHAVIOUR/ DIFFICULTIES, IMPORTANCE AND SCOPE OF CONSUMER BEHAVIOUR
28:10
( B.COM1)Fundamentals of marketing/ Marketing meaning, nature,IMPORTANCE and objective of marketing
21:35
modern control techniques/ PERT and CPM / procedure/Advantages and Disadvantages
14:34
unit- 9 delegation of authority/ factors, process of delegation of authority and Advantages
17:04
objective and classification of business activities / trade and commerce
17:38
other types of traditional control techniques/ break-even point analysis nd other techniques
28:25
unit-4 MARKETING MIX/ 4P's / importance and factors that affect the marketing mix
22:56