unit- 3 management as an science, ART AND PROFESSION
28:10
( B.COM1)Fundamentals of marketing/ Marketing meaning, nature,IMPORTANCE and objective of marketing
28:25
unit-4 MARKETING MIX/ 4P's / importance and factors that affect the marketing mix
26:20
unit-7 CONSUMER BEHAVIOUR/ DIFFICULTIES, IMPORTANCE AND SCOPE OF CONSUMER BEHAVIOUR
21:35
modern control techniques/ PERT and CPM / procedure/Advantages and Disadvantages
22:56
unit-10 decentralisation/ factors principles, Advantages and Disadvantages of decentralisation
25:23
unit-6 MARKET SEGMENTATION/ OBJECTIVE/ ON WHICH MARKET SEGMENTATION IS DIVIDED/ IMPORTANCE
17:38
other types of traditional control techniques/ break-even point analysis nd other techniques
31:42