Ch 1 Part 2 | Principles of Marketing | Kotler. Customer Needs, Wants, Demands.
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Ch 1 Part 3 | Principles of Marketing | Kotler. Satisfaction=Customer Perceptions - Expectations.
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Lecture 01 : Introduction to Integrated Marketing Communication (IMC)
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Products, Services and brands part(1)
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Video 2- First Step in Marketing Process- Understand Market and Customer Needs
1:05:15
Philip Kotler -The Father of Modern Marketing-Keynote Speech-The Future of Marketing
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MBA 5420: Kotler and Keller, Chapter 2 - Developing Marketing Strategies and Plans - Part 1 (32:07)
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Harvard i-lab | You Have a Great Idea and Nobody Cares
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