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Ch 1 Part 3 | Principles of Marketing | Kotler. Satisfaction=Customer Perceptions - Expectations.
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2 The psychology of customers needs, wants, and demands
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Philip Kotler -The Father of Modern Marketing-Keynote Speech-The Future of Marketing
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CHANGE MANAGEMENT 1/2 - HRM Lecture 11
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Topic 1: What is Marketing? by Dr Yasir Rashid, Free Course Kotler and Armstrong [English]
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Harvard i-lab | You Have a Great Idea and Nobody Cares
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Principles of Marketing Lesson 1 #1 | Customer Value in the Marketplace
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