What is Marketing Mix Modeling (MMM)
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Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
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Full Python Tutorial: Bayesian Marketing Mix Modeling (MMM) SPECIAL GUEST: PyMC Labs
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Episode 1: Introduction to MMM - Marketing Mix Modeling Master Classes
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Marketing Analytics and Measurement | Google Digital Marketing & E-commerce Certificate
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The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions
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A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang)
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Dr. Thomas Wiecki: Bayesian Marketing Science - Solving Marketing's 3 Biggest Problems
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