A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang)
35:17
The Bayesian Workflow: Building a COVID-19 Model, Part 1 (Thomas Wiecki)
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Episode 1: Introduction to MMM - Marketing Mix Modeling Master Classes
56:29
PyMCon Web Series - Bayesian Causal Modeling - Thomas Wiecki
11:36
Marketing Mix Modelling implementation | A real MMM case study from an expert data analyst
2:02:24
Full Python Tutorial: Bayesian Marketing Mix Modeling (MMM) SPECIAL GUEST: PyMC Labs
30:35
Dr. Thomas Wiecki: Bayesian Marketing Science - Solving Marketing's 3 Biggest Problems
1:02:56
Hierarchical Time Series With Prophet and PyMC (Matthijs Brouns)
1:05:08