Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
30:43
Modern marketing measurement with Supermetrics and Google Cloud | SuperSummit 2024
46:01
"Multi-Touch Attribution: Approaches and the Tradeoffs (And Fallacies) Therein" - Tim Wilson / USA
29:07
How to scale your ecommerce business with a data warehouse
51:41
Recast's Marketing Measurement Coffee-Break Session #16 - Matt Castino
56:45
A Guide to In-Sourcing Your Marketing Mix Modeling
26:52
Andrew Ng Explores The Rise Of AI Agents And Agentic Reasoning | BUILD 2024 Keynote
22:02
TikTok trends: Turning viral moments into business results | SuperSummit 2024
24:59