Marketing Guru David Aaker, "Brand Relevance"
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David Aaker at Berkeley Haas | Owning Game-Changing Subcategories
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“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
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Building Strong Brands with Modern Strategies And Stories (w/ David Aaker)
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Marketing Prof. Emeritus David Aaker: Six Big Ideas from the Branding Era
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Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs
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Ken Robinson diz que as escolas acabam com a criatividade
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Simon Sinek's Advice Will Leave You SPEECHLESS 2.0 (MUST WATCH)
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