Propensity Modeling to Identify Behaviors and Attributes of High-Value Customers
25:46
Uplift Modelling - throw away your churn model. Ivan Klimuk
34:26
Michael Johns: Propensity Score Matching: A Non-experimental Approach to Causal... | PyData NYC 2019
29:40
A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang)
46:54
Beyond Propensity: From traditional ML to Uplift Modelling
49:27
Maximising Sales & Marketing ROI through propensity to buy scoring with Harrison Rose
1:00:39
Building a Data Strategy — Practical Steps for Aligning with Business Goals
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Lecture 11 Propensity Score Matching
31:32