Lecture 02 : Defining Marketing Communication, Marketing, and IMC
29:22
Lecture 03 : Relationship with Marketing and IMC
5:35
What is Integrated Marketing Communications?
31:27
Lecture 02 : Defining Product
1:12:25
Session 2, Part 1: Marketing and Sales
27:39
Lecture 01 : Introduction to Integrated Marketing Communication (IMC)
30:40
Lecture 01: Introduction to Product & Brand Management
44:11
Think Faster, Talk Smarter with Matt Abrahams
26:51