4:17

Episode 60: Fixed Margin Pricing

16:59

The Consumer Buying Process: How Consumers Make Product Purchase Decisions

15:47

How to Use Market Segmentation: Developing a Target Market

15:08

How the Boston Consulting Group (BCG) Growth-Share Matrix Works

9:49

The High-Low Pricing Strategy

18:15

Introduction to Marketing: The Promotional Mix

19:56

Introduction to Marketing: The Marketing Mix

8:40

Pricing Strategies: How to Set a Price Point That Maximizes Profit