“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
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What is Luxury Brand Management ? by Denis Morisset | ESSEC Classes
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Aaker on Branding: 20 Principles That Drive Success
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Philip Kotler "Marketing"
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Evaluating a Business Idea
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Branding and Brand Identity in Higher Education
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Marketing Prof. Emeritus David Aaker: Six Big Ideas from the Branding Era
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Building Strong Brands with Modern Strategies And Stories (w/ David Aaker)
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